Search Engine Performance Report: Q2 2008

The second quarter of 2008 saw heightened competitive dynamics among Google, Yahoo and Microsoft. In addition to this high-level corporate activity, a global macro economic slowdown has begun to affect advertisers, although online advertising is expected to grow by 6% from 2007 to 2008, according to the US Online Advertising Forecast, 2008-2013 from Jupiter Research.

Search advertising, which is predicted to grow more rapidly than online advertising as a whole (by 14% from 2007 to 2008) according to the same study, has thus far been somewhat sheltered from economic downturn in the U.S. However, sectors such as finance and travel seem to be beginning to feel the impact of a slowdown in consumer spending. Efficient Frontier analyzed data from a fixed sample of large U.S. search engine advertisers across multiple verticals, including financial services, travel, retail and automotive to shed light on trends in search engine performance and economic activity. The Efficient Frontier U.S. Search Engine Performance Report: Q2 2008 analyzes trends in search engine spend, vertical performance, click-through rates (CTRs), cost per click (CPC), and return on investment (ROI).

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Monthly Paid Search Spend:	--None-- $50,000 or less $50,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 $500,000 to $750,000 $750,000 to $1,000,000 $1,000,000 to $1,500,000 $1,500,000 to $2,000,000 $2,000,000 +
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