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Efficient Frontier Expands Executive Team to Support Record Growth & Expansion into New Markets
Executives from ValueClick and Avenue A/Razorfish bring significant management and industry experience to global leader in search marketing
Mountain View, CA - November 14, 2007 - Efficient Frontier, the market and technology leader in providing search marketing solutions, today announced that it has expanded its executive team, hiring two industry visionaries to lead the company through its next stage of global growth. James Beriker, former ValueClick executive has joined Efficient Frontier as president, and Robin Smith, former vice president of client services at Avenue A/Razorfish, has joined as senior vice president of account development. Together, Beriker and Smith have delivered advertising success, both online and offline, for some of the world's largest companies including Apple Computer, Visa, Levi's, Williams-Sonoma, and JCPenney.
"Efficient Frontier continues its path of unprecedented growth, and we are thrilled to welcome two exceptional industry leaders like James and Robin to the executive team," said Ellen Siminoff, CEO of Efficient Frontier. "As the paid search market continues to expand, and as other forms of advertising migrate to auction-based systems, James and Robin will be instrumental in helping Efficient Frontier evolve its position as the global leader in helping interactive advertisers achieve maximum ROI and ongoing growth."
James Beriker, President
James Beriker, who began his career as a corporate attorney and launched one of the first pay-per-click search engines in 2000, will be responsible for marketing, account development, and human resources. Prior to joining Efficient Frontier, Beriker held vice president, senior vice president and general manager positions, and was part of the executive management team, at ValueClick, one of the world's largest providers of online marketing services through the ValueClick Media, Mediaplex, Commission Junction, and PriceRunner brands. At ValueClick, Beriker led two ValueClick businesses; Search123, its pay-per-click search platform, and CJ Search™, its full-service search engine marketing services offering. Beriker was the founder and CEO of Search123 until the company was acquired by ValueClick in May 2003.
"Search marketing is an increasingly competitive and complex channel, and Efficient Frontier leads the market because they offer the most advanced, most effective algorithms and bidding technology available," said Beriker. "In the hands of our experienced search marketing strategists, our superior algorithms allow our top-tier clients to achieve unprecedented levels of search marketing efficiencies, scalability, and growth. I am very excited to be a part of the Efficient Frontier team as we continue to help advertisers fully exploit the paid search channel."
Robin Smith, Senior Vice President of Account Development
As senior vice president of account development, Smith will be responsible for expanding the global account development organization and ensuring continued client success as Efficient Frontier expands into new markets. Prior to joining Efficient Frontier, Smith served as an executive in both the online and offline marketing industries for over 20 years, helping create and implement advertising strategies for some of the world's largest companies. Most recently, Smith served as vice president and director of client services at Internet marketing agency Avenue A/Razorfish, where she led teams of technologists to launch new Internet products and created online marketing plans that leveraged emerging Web 2.0 technology. She also served as general manager of USWeb/CKS before it was acquired by marchFIRST, where she then served as managing partner responsible for building marketing and e-commerce strategies for clients such as Apple, Visa, Levi's and Williams-Sonoma. She has also worked at Young & Rubicam/WPP and Ogilvy & Mather.
"I've spent my career helping advertisers harness the power of the interactive marketing, and I'm pleased to join Efficient Frontier, a company that is the leader in this exciting and rapidly-evolving industry," said Smith. "Efficient Frontier has attracted top-tier clients comprised of the most respected names in search marketing by offering the most powerful, most effective search engine marketing algorithms available. I look forward to working closely with these clients to ensure they continue to achieve maximum return-on-investment, growth, and efficiency through Efficient Frontier's leading search marketing solutions."
About Efficient Frontier
Efficient Frontier is the market and technology leader in search marketing solutions for global advertisers. The company provides the most powerful, most effective search engine marketing algorithms available to ensure that clients with large-scale, complex search marketing campaigns are able to achieve the highest possible return-on-investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, and risk reduction. The company is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, and India. For more information, please visit www.efrontier.com.
