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Efficient Frontier Client Summit 2007 Prepares Advertisers for Success in Rapidly-Changing Search Marketplace
Presentations, panels and best practice sessions deliver actionable strategies to improve campaign performance in the face of increased competition and complexity
Mountain View, CA - September 7, 2007 - Efficient Frontier, the market and technology leader in search marketing solutions for leading advertisers and agencies, held its second annual Client Summit in San Jose, California on August 23. The event brought together Efficient Frontier executives with clients and partners from around the globe to explore the strategies and tactics necessary to succeed in an increasingly complex online advertising marketplace. Summit highlights included a series of case studies from major advertisers in retail, finance and travel, as well as interactive sessions on topics including conversion forecasting, search retargeting, and large scale bid optimization.
"Efficient Frontier is committed to providing our clients with the strategic advice, creative expertise and advanced modeling, forecasting and bid optimization algorithms needed to run and scale successful campaigns," said Efficient Frontier CEO Ellen Siminoff, whose Summit keynote detailed trends and predictions for online advertising in the upcoming year. "This year's Client Summit allowed us to tap our knowledge base and offered a unique platform where the world's largest advertisers could share and learn from each others' experiences."
The Summit culminated in an exciting panel discussion with executives from Google, Microsoft, Right Media, a Yahoo! company, and Thomas Weisel Partners. The panelists discussed their company's perspective on a new paradigm in which more forms of advertising are purchased in an auction-based or biddable marketplace, as well as the implications of recent acquisition activity for online advertisers. Summit attendees gained a first-hand look at the future of advertising, as well as insights on how to leverage search engine marketing tactics to achieve broad advertising success.
"Within the next year, we expect to see advertisers start to bid on different types of media and optimize their budgets through a single platform. The result will be that media buying will become even more targeted and measurable - but also much more complex," continued Siminoff. "Advertisers who have successfully navigated the paid search marketplace will be well-positioned for the future, and we will work closely with our clients to ensure they remain ahead of the market."
